Thursday 9 March 2017
Sibi is an oldest town located at
the central and ideal location at the cross of plans and mountains in
Baluchistan (present day Pakistan). History reveals that seasonal migrant
tribes while coming back with their livestock, to their native areas in up mountains
after expiry of winter season in the plans, crosses this area and stay here for
few days during opening of spring season each year and exchange their animal on
barter system and eventually sale purchase started in due course. This
interaction between tribal people give birth to these annual celebrations and
gave its name as Sibi Mela (festival).
Although presently such traveling
of nomadic tribes with their livestock have become a story of the past due to
the modern living amenities but the tradition of spring festival is celebrated
with the same zeal and zest.
Sibi Mela is the Greatest
Cultural Festival in this part of the world that has been regularly organized
over the past several centuries. Basically, is a livestock trade venue. A large
number of livestock breeders gather every spring at Sibi town for
sale/purchase, competition and display of various breeds of camels, cattle and
goats. Sibi Mela has a great significance for the people of this region and
there is no other event to cover Baluchistan. It holds good that Sibians spend
six months to prepare for the Mela and the remaining six months to remember it
out of the twelve months in a year.
It facilitates to provide
pleasure and business to the population of Baluchistan including people coming
from Rahim-Yar-Khan (Punjab). The event has been known for its popularity
amongst the masses with footfalls crossing the 500,000 to 700,000 people mark
in the previous festivals. This Mela covers the whole city of Sibi. It targets
Student, Children, Housewife, Businessman, Music Lover, Tele Communication
Users & Food Lovers of the region.
Sibi Mela offers Several Branding
and Activation Opportunities and some of the largest brand names have been
affiliated with the festival. A Huge Kids Area consisting of 100+Activities for
Children. The Exhibition Area has been extended to the whole city of Sibi
bringing forth a Massive Array of branding opportunities for Brands Livestock
Show, Musical Show, Cultural Show, Folk Dance, Students Involvement &
Shows, Fire Works & Many more.
The Food Court & Cultural
Shopping features. Different Local Cuisines & Cultural Stalls offering a
diverse range of Clothing and Accessories.
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